Monday, 23 November 2015

Advertise on YouTube - let us help YOU tell YOUR story

Advertising on YouTube can increase your visibility exponentially. Not only that, if you watch my intro Video (Here: http://film.magnification.co.za) you'll see all the other benefits video has in getting you and your company's story out there.

Have a look here at what YouTube has to say about their Video Advertising opportunities.

http://www.youtube.com/yt/advertise/en-GB/index.html

Sure, you can do it yourself, just like i'm sure you can fix your own car or pull your own tooth.

But some things are better left to the pro's.
(That's us when it comes to video)

Let us help you tell your story and get it on the number one video platform out there.

CONTACT US and let's start telling your story.

We're listening.











Wednesday, 4 November 2015

Ons maak #eintliknogalbaie Movies!!!

I recently got involved in a Feature film production as Line Producer for Eintlik Nogal Baie.
Here are some behind the scenes images.

Taliah Sprucing up the Coffin

Ashmund AKA Burger enjoying his convertible

Yours truly with Ashmund

Bruce AKA Dennis our continuity guru

The Ninja Art department

The engine room with Mart-Marie and Dominique

Our infallible Grips

A tender moment with Marissa as she preps for an upcoming scene

Make-up/ Wardrobe and hair (Hannes and Anel)

The dark side of our Director - Jacques 

King of his castle - Zak

Yup... that's me

Devil on my shoulder

Andre Lotter admiring the Ronin kit

A girl cannot even brush her teeth on peace here :-p

David Hawkins - The MMWC as far as sound goes doing his thing.

DOP Justus de Jager and Jaques making sure it;s PERFECT

Suzanne getting into character as Jay's Mom.

Up-up and away!!

Andre surveying the scene

Elsabie bringing her usual bubly self and an upbeat spirit to the set


The Gentle Giant (Thomas) sharing a moment with Mart-Marie



Yup we got to eat too

Jacques, Mart-Marie and Isabelle

Our fearless eaders (jacques and Jarrod)




Who said lighting a bar was a simple task?

Tuesday, 1 September 2015

#WorldAdoptionDay Behind the scenes

So we're preparing for the next World Adoption Day promo. This is an interview with the Keyser family and how they've experienced the highs and lows of their adoption story.






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Thursday, 25 June 2015

Are Facebook’s video views closing in on YouTube’s?

Below is a recent Article from Memeburn.com highlightling that fact that VIDEO is the way to go in getting your message out there.
Whether that platform is YouTube or Facebook, let us tell your story!!

Enjoy the read.

By  on 23 June, 2015
From Memeburn.com

A new survey by Ampere Analysis suggests that Facebook video views are growing so fast that they could catch up with YouTube’s in a few years.

YouTube has long reigned as the king when it comes to watching videos online. Its video views reach billions. But of late Facebook and Twitter have made strides in catering for video playback in their own platforms.
Facebook has made its intentions about hosting videoclear, partnering with NFL and Fox Sports. And it would seem that it is now paying off. Earlier this year, Facebook revealed that in just one year, the number of video posts per person increased by 75% globally and 94% in the US.
Ampere arrived at its findings by surveying 10 000 consumers in Europe and North America. It found that about 15% of these consumers have watched videos on Facebook in the past month.
This is not a big number by any means but what is rather interesting though is that amongst the people who have watched video on Facebook, one-sixth of them (16.67 percent) did not watch anything YouTube in the past month. Though the number might be small in comparison to YouTube, Facebook video views are growing.
The survey says that Facebook is winning the video game because it is diversifying its business minimise churn risks from the purely social ‘social’ element of its business and that YouTube states that YouTube is no longer having an absolute market share in video platform and that in its quest to lure advertisers viewers could risk damaging growth prospects.
“Additional outlets for content, combined with advertising monetisation push, creates new opportunities and revenue streams” the survey says about Facebook.
According to the survey Facebook is on track to reach two thirds as many video views in 2015 as YouTube does. Considering Facebook’s user base, this is highly possible.
A lot of people are on Facebook, perhaps not exclusively to watch videos, but they might end up watching them. This is an advantage for Facebook.

Tuesday, 3 March 2015

BTL work for Redds

Was delighted to share my Monday with Estee, Jean and Lyndon as we worked on creating short clips for Estee's Redd's activation toys.






Wednesday, 21 January 2015

RWL Story Creation (Part 1 - The Logo)

The 1st thing about creating your story is getting the look and feel right.


After having visited the offices of RWL attorneys and getting a feel for the company's ethos I played with a couple of variations on the themes. SOLID, Stable, Approachable, Historical.

This design is based on the company ethos I felt when I walked into the offices.
A bold, modern, no-nonsense  approach. I took the logo that was on the wall, merged the blocks into the connecting line and then added the roman numerals 1948 to show the history of the company. Showing a modern company that is well grounded in its past.
This logo speaks to me of a Modern, Professional company whose reputation is one of integrity.
Having read the company manifesto I concluded that the company is one that has its fingers on the pulse of its clients. 
They listen to their clients hearts and, like in medical practice, “place the needs of their clients first and would rather deliver value service”. 
I also felt that a company with this history needs to show that and so have included the est. 1948, bringing with it a sense of certainty, and consistency like that of a solid healthy heart beat.
I could not get away from the fact that this company is nearly 70 years old and so I went for a solid classical look. This Logo speaks to me of class, history and professionalism.